Director
Photographer
wecanfly x koshy ‘Ocean 75 Jacket’
Promo
Jake Baker-Cliff / wecanfly
![](https://freight.cargo.site/t/original/i/7b69eac470213c734a77c81e42e0a37eeedb15f233bf80271b8f9d082f5cbf9b/MERGING-2.jpg)
![](https://freight.cargo.site/t/original/i/f8f8dc9328fb33b6a166337447684b28038f59f178dab545a902dacac7e7349f/wecanfly_koshy9842_sleeve_on.jpg)
![](https://freight.cargo.site/t/original/i/c225becda470de4c956189786bb4e1582ef81199fe5284f22a75dd2088257a68/wecanfly_koshy9996_close-ups.jpg)
![](https://freight.cargo.site/t/original/i/a951b30fb958a47897442ee953fb2b0b06af9869cda099fcb97144a2ba1523c3/wecanfly_koshy10037_close-ups.jpg)
Creative Direction
Photography
Retouching
wecanfly Ocean 75 Jacket
Built to be seen. The modular design transforms the jacket to create 3 different looks. A quick release magnetic sleeve easily alters the jacket, to suit changing needs and feelings of the wearer.
“Jake recently designed a jacket for a client with cerebral palsy, whose arm is paralysed at a 45-degree angle, with a quick-release, removable sleeve. "My design process starts by listening to the client's needs and outlining the garment's purpose," he explains.
"Modularity is almost a byproduct."”
Featured in Vogue Business
Photography
Retouching
wecanfly Ocean 75 Jacket
Built to be seen. The modular design transforms the jacket to create 3 different looks. A quick release magnetic sleeve easily alters the jacket, to suit changing needs and feelings of the wearer.
“Jake recently designed a jacket for a client with cerebral palsy, whose arm is paralysed at a 45-degree angle, with a quick-release, removable sleeve. "My design process starts by listening to the client's needs and outlining the garment's purpose," he explains.
"Modularity is almost a byproduct."”
Featured in Vogue Business